Hy-Vee’s Homefront Round-Up fundraiser helps veterans, active-duty members

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WEST DES MOINES, Iowa (KCAU) – Hy-Vee announced Friday they will be teaming up with customers for the seventh year in a row to fundraise for veterans and active-duty military members and their families during its annual Hy-Vee Homefront Round-Up Event.

The fundraiser will take place from today, November 1 through November 17 at Hy-Vee’s stores across the region.

During the Homefront Round-Up fundraiser, customers can join Hy-Vee in supporting veterans and active-duty military members and their families by rounding up their purchases to the nearest dollar, or other amounts.

Donations are welcomed in-store or online through Hy-Vee Aisles Online at hy-vee.com.

Hy-Vee will match customer donations up to $100,000, with all proceeds benefiting Hope for the Warriors, Operation First Response, and the American Red Cross.

In addition to the Hy-Vee Homefront Round-Up, they will also commemorate Veterans Day on Monday, November 11, by offering a free breakfast to all veterans and active-duty military members. Hy-Vee expects to serve more than 90,000 meals throughout their 265+ stores. Select stores may host additional programs, displays, and entertainment to accompany the breakfast.

During the event, Hy-Vee and Hallmark will offer complimentary cards to customers with the opportunity to express their appreciation to active-duty military members who are overseas. In cooperation with the A Million Thanks organization, the goal this year is to customize 100,000 cards with handwritten messages to send ‘thanks’ to the men and women actively serving around the world.

Veterans will also receive 10% off their grocery total when they shop at Hy-Vee on Veterans Day.

For more information about the events and other Hy-Vee Homefront initiatives that support veterans and active-duty military members and their families, you can visit the Hy-Vee Homefront website.


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