NEWTON, Iowa (AP) — The longtime premise in Iowa of “If you build it, he will come” originates with the 1989 “Field of Dreams” movie. A twist on the slogan could be used this weekend at Iowa Speedway, where sponsor Hy-Vee has taken an “if you promote it, they will come” approach to the star-studded IndyCar doubleheader.

The grocery chain headquartered in West Des Moines has spent approximately $10 million to rejuvenate the track, recruit top musical acts to perform Saturday and Sunday and stage family-friendly events all over the Iowa Speedway facility.

Tim McGraw, Gwen Stefani, Blake Shelton and Florida Georgia Line will play pre- and postrace concerts.