Cyber Monday keeps getting bigger. and with numbers so far concerning online holiday sales, records could be set.
“The biggest shopping days of the year or the holiday season, is what we call the turkey five,” said Lori Torgerson, an Amazon spokesperson. “Those are those five popular shopping days kicking off on Thanksgiving, and running through Cyber Monday.”
Retail sales in-store and online on Black Friday totaled $23 billion, according to projections by Mastercard, an increase of 9 percent over the same day last year.
The solid economy puts pressure on individual retailers to perform. But they have to know what consumers want.
“You see the bricks and mortar retailers are doing a buy online, pickup-in-store or buy in-store and deliver at home, so they’re using digital strategies to serve customers that want to be served,” said Matthew Shay of the National Retail Federation.
Numbers from Adobe Analytics showed a sharp increase over last year in online sales on Thanksgiving, up 29 percent to $3.7 billion and Back Friday up nearly 24 percent to a record $6.2 billion.
Cyber Monday gives the traditional retailers like Target, Walmart, Macy’s and more a chance to battle e-tail giants like Amazon on their turf.
“We get ready for this all year long,” said Torgeson. “And you know while we’re busy day in and day out, delivering for customers, the holiday season is a big time for us.”