Local Thinking Should be your Focal Thinking
Spending hundreds and even thousands of dollars per month on SEO and advertising campaigns is great for your business, however there are some simple things you can do in minutes that will dramatically improve the local SEO for your business.
Google has shifted it’s focus to location based results in order to give the end user a better experience, you have probably noticed it yourself while searching on your mobile phone for a business. Google wants to display the closest and most relevant results first. They have given more importance to businesses with accurate NAP data listed in local search engines and review sites/apps. You may have heard or seen the term NAP floating around recently and what that basically means is Name, Address, Phone number, and why that is important is because Google rely’s on this information for it’s location based results and simple things such as abbreviating your Boulevard into Blvd. or spelling out Street instead of St. can confuse Google’s algorithm into thinking there are multiple locations.
